1994
Lifelong Mexico traveler/surfer John "Doc" Morton opens the first Baja Bound Insurance office drive-through location near the San Diego border.
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Our mission is to make buying Mexican insurance easy and fun so
you can experience Mexico the way we have since we were kids. Here's
a little timeline of how we started and highlights we've had along the way!
Lifelong Mexico traveler/surfer John "Doc" Morton opens the first Baja Bound Insurance office drive-through location near the San Diego border.
With his eye on the future, BajaBound.com founder Hank Morton (Doc’s son) brought the business to the web because drive throughs are for burgers, not insurance! Hank wanted to make buying Mexican insurance easy, and created the industry's first website to buy and print your policy on-line in a matter of minutes.
Putting sibling rivalry aside, Geoff and Jen Hill join the Baja Bound team and help Hank open the first office in downtown San Diego. Geoff focuses on business development while Jen focuses on customer service and office operations.
Baja Bound begins working directly with Mexican insurance underwriters HDI Seguros (formerly GE Seguros) in 2003 and Chubb Seguros (formerly ACE Seguros) in 2005.
Baja Bound begins growing the brand by sponsoring events like the Rosarito Ensenada Bike Ride, Newport to Ensenada Yacht Race and charity golf tournaments on both sides of the border.
Baja Bound partners with a number of non-profit organizations who organize house building and community development projects in Mexico.
Fletch joins the Baja Bound team as the official staff dog/trash can raider. He later stars in the first ever Baja Bound commercial “Fletch Goes To Mexico."
Baja Bound launches the first mobile friendly version of the website featuring responsive design, allowing clients to easily buy Mexican insurance with their smartphones or tablets.
Baja Bound partners with the Baja Norte tourism board and sponsors several maps to promote travel to the region.
The Baja Bound Racing Team wins back to back Class 30 championships in the SCORE International Off-Road Racing Series in 2016-2017.
Baja Bound reaches a 25 year milestone as a Mexican insurance agency, celebrating a journey from humble beginnings in 1994 to an industry leader in 2019.
With Covid causing many events in Mexico to be cancelled, Baja Bound signs on as a sponsor of the San Diego Loyal professional soccer team to promote the business to fans in the region.
The Baja Bound Racing Team has an amazing season and captures two wins at the legendary SCORE Baja 1000, clinching the Class 30 and Class 40 pro moto championships!
Baja Bound signs on as a sponsor of the popular KPBS Baja adventure travel show "Crossing South" featuring host Jorge Meraz.
Founder & President
Licensed Property and Casualty Broker-Agent
Surplus Lines Broker
Baja Bound president and founder Hank Morton has had a passion for Mexico starting from an early age. He grew up doing surf/camping trips in Baja and traveling further south to visit family friends in mainland Mexico. In 1999, he launched the Baja Bound website, which was the first online Mexican insurance brokerage. The web application he developed allowed the user to quote, buy and print insurance via the internet and saved them the hassle of stopping at the border before they crossed into Mexico. From those beginnings, his mission has evolved from making it easy to buy Mexican insurance, to helping people cross the border more easily and confidently so they can discover the magical country to the south, Mexico. Fluent in Spanish, and well versed in the two cultures, he has built a career building cross-border relationships. With the help of a great team, he has spent years working with the Mexican insurance companies Baja Bound represents to innovate new coverages, maintain a high level of service, and advocate for clients during the claims process. Recently, he stepped into a role as an executive board member of the Smart Border Coalition which advocates local, state and federal governments for a better and more efficient border crossing experience at our ports of entry. He is a San Diego native and still lives there with his wife and 3 children.
Director of Operations
Licensed Property and Casualty Broker-Agent
Surplus Lines Broker
Yara joined the Baja Bound team in 2007, and brings with her bilingual speaking abilities and a background in accounting. Although she was born in California, Yara has spent much of her life living and traveling south of the border. She lived in Mexico City for 13 years and in Tijuana for six years while studying Psychology at San Diego State University. Over the years she has traveled to Oaxaca, Zihuatanejo, Puerto Vallarta, Acapulco, Quintana Roo, and various locations in Baja. In her spare time, Yara enjoys cooking, going to the beach and spending time with her family.
Director of Brand & Marketing
Licensed Property and Casualty Broker-Agent
Surplus Lines Broker
Geoff joined the Bajabound.com team in February of 2003. As the head of the marketing department, he spends a lot of time south of the border attending events and promoting the Baja Bound brand. While in the office, he works to create and maintain innovative online partnerships and affiliate campaigns. Through the internet and traditional print media, his efforts help foster the continued growth and awareness of the Bajabound.com website and services. In his spare time he enjoys surfing, cooking, playing music and spending time with his family. Read an interview with Geoff on Paddlesurf.net.
Director of Product Development
Licensed Property and Casualty Broker-Agent
Surplus Lines Broker
As Director of Product Development, Jennifer is responsible for budgeting and product development at Bajabound.com, and also assists her brother, Geoff, with marketing campaigns. Her prior experience as an import/export agent brings extensive knowledge of the dynamics of the U.S./Mexico border to the Bajabound.com team. A true connoisseur of Latin culture, Jennifer spent several years studying and working in Mexico City which gave her the opportunity to travel to various parts of the republic. She graduated from SDSU with a B.A. in International Business emphasizing Spanish and Latin America. In her free time she likes to collect and learn about Mexican folk art.
Client Care Manager
Licensed Property and Casualty Broker-Agent
Surplus Lines Broker
Shauna joined the Baja Bound team in 2015. She lived in Mexico for over 6 years and finished her degree in Business Administration from the Universidad Politécnica de Chihuahua. While living in Cuernavaca, Morelos, she taught English and traveled around Mexico immersing herself in the language and culture. Over the years she has traveled to Chiapas, Guanajuato, Queretaro, Guerrero, Hidalgo, Estado de Mexico, Baja, Sinaloa, among other places. In her spare time, she enjoys exploring new eateries in Tijuana, cooking, and reading.
Client Care Specialist
Licensed Property and Casualty Broker-Agent
Surplus Lines Broker
Michelle became a part of the Baja Bound team in 2022. Her affinity for Mexico was sparked during her childhood visits to Tepic Nayarit to see family, and since then, she has explored many cities including Guadalajara, Puerto Vallarta, Cancun, and La Paz. A San Diego native, Michelle obtained a degree in Hospitality Management from San Diego State University. Over the course of her career, she honed her skills working in multiple customer service-related fields, including a grassroots travel agency where she assisted clients in selecting the ideal volunteer trip. Michelle derives great satisfaction from helping clients and providing them with exceptional customer service. In her free time, she relishes spending quality time with her loved ones, baking, and going to the beach.
Client Care Specialist
Licensed Property and Casualty Broker-Agent
Surplus Lines Broker
Angela joined Baja Bound in 2023, soon after moving to San Diego to be near the Mexican border and all it offers. She studied at the University of South Florida and has bachelor’s degrees in public relations and Spanish. The latter took her to Spain to study for a summer, fueling her passion for the Spanish language before she turned her sights to the history and culture of Mexico. Since then, she’s explored Mexico City, Tijuana, and Rosarito Beach and plans to continue to make great use of Mexico’s proximity to sunny San Diego. When she’s not helping folks secure insurance for their travels south of the border, you’ll find her at the beach or dining at hole-in-the-wall restaurants where calling the food “spicy” is an understatement.
Director of Technology
Scott has been making websites since the 90s - The 1890s. With electric street lights installed just 11 years prior in Cleveland, Ohio, Scott invented a rudimentary computer with simple networking capabilities. While not a marvel of graphics or animation, seeing the words "Hello World" on a short-lived tube screen was truly electric. While famous for other inventions (like bi-directional stairs and toothless combs), Scott has since moved on to modernizing the entire sling-shot industry. One of his flagship sling-shots was recently used to put a Tesla into space. He lives in small box in eastern Florida with his wife Galadriel, a royal Elf of both the Noldor and the Teleri.
Staff Dog
Fletch joined Bajabound.com in Spring 2005. He brings his vast knowledge of rawhide chewing and trash can raiding to the team, as well as insatiable enthusiasm that could only come from a Weimaraner. When he is not occupying a piece of the office floor, Fletch enjoys chasing tennis balls, trips to the beach, and lounging in his favorite chair.
Baja Bound Insurance Services is a trusted provider of Mexican insurance solutions for individuals traveling across the border. We are passionate about helping our clients explore all the beauty and culture that Mexico has to offer, while providing them with an easy and affordable way to obtain the protection they need to travel with confidence.
With over 20 years of experience in the insurance industry, we are experts in navigating the rare but unique challenges that can arise while traveling throughout Mexico. Our comprehensive service enables customers to purchase, pay for, and print out the policies that meet their specific needs from the convenience of their own home in minutes.
At Baja Bound, we believe that exceptional customer service is the cornerstone of our success, and we are dedicated to providing our clients with the highest level of service and support at every stage of their journey. Whether you are traveling for business, pleasure, or even making the decision to live in Mexico, our goal is to make the insurance process as easy and straightforward as possible, allowing you to travel with peace of mind.
Baja Bound loves to give back to non-profit organizations south of the
border. Click on the logos below to learn about some of these
organizations and the work they are doing in the Baja community.
